Snapask Landing Page
Revamp Snapask Landing Page
Let the students clearly acknowledge the values and experience the service of Snapask.
Product manager, UX researcher, UX writer, product designer
The Challenge & Objective
The previous student landing page has very limited ability to either let users know the main functions of Snapask or lead students to Ask questions on the landing page, so my team planed to have a revamp on student landing page after a usability testing. The objective of revamping and testing on the student landing page is to "help students understand the value of QA and QZ, and lead them to ask a question on the website, or experience QZ by downloading APP. "
Desktop user: Ask a question on “QA on web”.
Mobile user: Learn the “value proposition” of Snapask.
Before the redesign, I intended to evaluate the usability of the previous landing page design. The goal was to validate the user performance and to identify potential design concerns on student page. The result of this research would be addressed to improve the efficiency and user satisfaction for the next design iteration.We eventually ran 5 tests with 5 students. We applied guerrilla usability test and each session lasted 30-40 mins. All test were recorded in videos with participants' consensus.
See full Usability Test Report >
In all 5 tests, 14 problems have been found. After removing the duplicated problems, we have 8 design related problems that needed to be addressed.
UI Flow Validation
We did the rapid user testing to ensure we were delivering the design effectively as our expectation.
Engage with more target audiences
with Call to action button to “QA on Web”
The objective of “Get Started” call to cation button flow is to let first time ask question on the Landing page so that they can experience the values Snapask created for them. Before the redesign, users can only ask question after they sign up or log in, the new flow provide a quick asking flow: question templates (support multi-regions), question-asking tutorials, connect them to real-life tutors, so that they will have a comprehensive experience of Snapask service.
After the newer version launched, the on-boarding dropping rate decreased from 70% to 28%.